01
The concept
Backyard chicken keeping went from a homesteader hobby to a 25M-household movement when avian flu drove egg prices through the roof in 2024-25. Most new keepers track their flock in clunky Excel tabs — egg counts by hen, feed bags, vaccination dates, who's broody, who's molting. Pullet is the simple web app that replaces the spreadsheet, with an AI Hen Health Check that tells you whether the lethargic-looking bird in the corner of the run needs an isolation pen or just a hot day.
02
Where it stands
The archived incubator verdict was BUILDIT. That is an internal research signal, not a current market claim.