01
The concept
Homeowners spend $400-$3,000 to remove a mature tree they assume is worthless debris. Plankworth flips this: arborists and portable sawmills pay homeowners for the board feet of valuable hardwood (walnut, white oak, cherry, sugar maple) and haul it away free. Snap a photo of your tree, get an instant AI lumber valuation, and we connect you with a vetted local mill that will pay for it.
02
Where it stands
The archived incubator verdict was BUILDIT. That is an internal research signal, not a current market claim.