01
The concept
Glasspass is a physical brewery passport that turns every taproom visit into a personalized beer recommendation. Breweries display a Glasspass card on the bar with a QR code; visitors scan, describe two or three beers they've loved, and the AI tells them exactly what to order here — and which three breweries to visit next. The breweries get the passports free; distributors and tourism boards pay to shape what the AI recommends.
02
Where it stands
The archived incubator verdict was Unit economics PASS (excellent — 15:1, 3:1 threshold).. That is an internal research signal, not a current market claim.