01
The concept
Personal trainers waste hours copying Excel templates, hunting for last session's notes, and manually tracking client progress across scattered spreadsheets. Forma is a workout program builder that works like a recipe box — create a program once, assign it to any client, and log sessions with one tap. The weird twist: a social library where trainers discover, fork, and remix each other's programs like Letterboxd for workouts — turning the solo grind of programming into a collaborative craft.
02
Where it stands
The archived incubator verdict was BUILDIT (SVI: 0.71 / 1.00 — Strong). That is an internal research signal, not a current market claim.